I just saw a Rick Lazio ad about how Hilary Clinton is running ads bashing him. The ad talks about how she has nothing better to do, etc. Isn’t he doing the same thing by running this ad?

I really don’t understand why candidates run ads that put down their opponents. Do they really think that people vote for them because they said something negative about the other person?

The same behavior bothers me in corporate ads. When Pepsi runs an ad bashing Coke or vice versa, I feel like they must be so pathetic that they need to put down the competition. Their own product obviously must have no redeeming qualities.